In this segment of Healthtech icons, Charles Rinker, President & CEO at PRSONAS, discusses about the company’s goals, origins, and unique approach. He also discusses the applications of digital humans in healthcare and how PRSONAS tackles challenges like the “uncanny valley” effect. Charles talks about the benefits of AI in freeing up healthcare staff and promoting equity in healthcare.


PRSONAS is an artificially intelligent avatar that humanizes communication between people and technology, particularly in the healthcare sector. It improves the patient experience, enhances diversity, and reduces staff time and labor. The iHealthAssist AI Avatar product line focuses on clinical trials and hospital navigation needs. iHealthAssist brings trust, empathy, and approachability to the digital health space by overcoming communication barriers with the patient population, including the deaf community, spoken language differences, and underserved communities. Unlike other digital humans, PRSONAS focuses on human communication, not human replication, by creating animated characters that are more approachable and trustworthy. It is a productivity tool that automates 20 to 30% of any human position, taking mundane, repetitive tasks off humans, improving productivity, and allowing them to focus on what humans do best, create and innovate.

About HealthTech Icons from NextDigitalHealth:

Next Digital Health is a leading media hub focused on the constantly evolving landscape of health tech and wellness technology. We aim to keep you updated and engaged with the latest news, breakthroughs, and trends shaping the healthcare, pharmacy, and wellness sectors. We deliver the most captivating stories and developments from the heart of health tech innovation by offering carefully curated content and thought-provoking videos.

As an initiative by Wi4, Next Digital Health is part of a broader mission to positively impact the future of healthcare. Wi4 is committed to designing and creating innovative, experience-driven products that harness the power of cutting-edge technology, resulting in solutions that are visually appealing but also safe and efficient. United, Next Digital Health, and Wi4 work towards propelling the healthcare industry into a future where technology and wellness are seamlessly integrated.

Join our Mailing list!

Get all latest news, exclusive deals and updates.